Vitamin D Use Increased 52% in Past Two Years
Among people who use dietary supplements, the most popular products at the end of 2010 were fish oil, multivitamins, vitamin D, calcium, and CoQ10, according to a survey by ConsumerLab.com. Use of vitamin D surged in 2010 to 56.2% of those surveyed, up from 47.9% in 2009 and 36.9% in 2008 – a 52% increase over the two-year period. Fish oil continued its rise in popularity, used by 75% of those surveyed, up from 74% in 2009. Meanwhile, multivitamin use declined to 70.1% last year from 72.0% in 2009 and 73.8% in 2008. The ConsumerLab.com survey is conducted each November and is based on more than 6000 responses from a sampling of subscribers to the ConsumerLab.com free e-newsletter. Most respondents in the survey use multiple supplements. Among the 2010 survey’s other key findings:









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