The term “early adopter” used today to describe people that start using a new technology as soon as it becomes available applies to only about 13.5% of the population. I suspect that among naturopathic doctors, the percentage is higher. Everett Rogers introduced the term back in 1962 in his book, Diffusion of Innovations. In describing how new ideas spread through a population, Rogers introduced a now classic graph that divides people into five categories by how they respond to innovation (Figure 1). These categories are innovators, early adopters, early majority, late majority, and laggards.
Where are your Clinical Trials?
It has proven to be difficult, if not impossible, to proceed to full-scale randomized controlled trials (RCTs) for most of the natural methods that cannot be patented or otherwise monopolized.










0 Comments